In today’s hyperconnected society, most brands are targeting a global market. Regardless if you’re a multinational corporation or a sole trader, you wouldn’t want to limit your market to your own store.
But when trading with other partners, retailers distributors locally or global interoperability becomes the real challenge: it’s important for retailers to understand your product’s barcode if they want to sell your product. It’s equally important for logistic companies to understand your shipping label. Therefore, as a business, you want to make sure that your labelling meets industry standards.