This Privacy Policy applies to the activities of Authenticateit Pty Ltd (ABN 30 155 162 253) trading as Shping (Shping) and is to inform you (Your/ Your) regarding the use of Your information which is collected during Your use of Shping’s smartphone application (App) on Your smartphone device (Device), as consumer to retrieve and obtain product related information by scanning the product’s barcode, as any other user including but not limited to the Brand Owner, Distributor, Certification Partner, Brand Ambassador, border control and guaranteed inspection authority, as defined in System User Agreement, accessing any parts of Shping’s system either via the portal or by visiting Shping’s website or any other way.

The App is designed and built to empower customers (You/ Your) with a fast and convenient way to retrieve and obtain product related information by scanning the product’s barcode. In addition, the App may provide additional services for selected products (if available), including but not limited to, authenticity checks, product recall notifications, verification of product recall status, providing product related information, warranty activation, receipt storage, social media integration with participating brands, product rating and feedback and the ability for users to upload product information to SHPING’s product database, together with such other services as SHPING may introduce from time to time. You may also be able to earn rewards, known as "Shping Coins" for particular actions performed while using the App. The services are referred to herein as "Services". Shping reserves the right to alter, modify or discontinue any or all Services at any time and without notification as it sees fit.

SHPING will not collect or monitor personal information about You without Your consent. The information SHPING collect is what You tell SHPING about Yourself and information about how You use SHPING’s website, and the App and Services, such as what pages You visit on the SHPING website, personal information You tell SHPING about Yourself in creating an account (including Your phone number and street address) and using the App, Your IP address and location. Also, if You contact SHPING, SHPING may keep a record of that correspondence. SHPING may also draw upon this information in order to adapt the Services to your needs, to research the effectiveness of SHPING’s network and Services, and to develop new tools for the Sevices. Where possible, SHPING endeavour to limit SHPING collection of Your personal information. SHPING asks that You update SHPING if Your phone number or street address change.


You agree and consent to SHPING use of Your location data where applicable. In addition, You consent and agree to SHPING use of location data where Your device is used by a third party. When You use the App and the Service, SHPING automatically receives and records information on its server logs from Your browser or mobile platform, including Your location, IP address, cookie information, and the page You requested. SHPING treat this data as non-personal information, except where SHPING are required to do otherwise under applicable law.

To best manage information such as location data, You may disable the tracking functionalities on Your Device, although the App and the Services will not operate to their full capacity.


The App is not aimed at children under 13 years old and SHPING do not knowingly collect, use, provide or process in any other form any personal information of children under the age of 13 deliberately.


SHPING’s purpose in collecting information about You is to provide You with Services that You request and to operate SHPING’s business efficiently.

The circumstances in which SHPING may disclose information about You to another organisation are limited, but include:

• when required by law;

• for marketing purposes when You have given Your consent;

• to an organization that is an affiliate of AuthenticateIT Pty Ltd or a partner of SHPING (including, for example, the manufacturer of the products you purchase and verify the authenticity of using the App, and their contractors involved in the manufacturing and supply chain process);

• when SHPING believe it necessary to provide You with a service which You have requested, such as contacting You about Your use of the App;

• to protect SHPING rights, property or personal safety or those of another customer or any member of the public; and

• in the event that the assets and operations of SHPING’s business are transferred to another party as a going concern.


Like many businesses, SHPING use a range of service providers to help SHPING maximise the quality and efficiency of SHPING services and SHPING business operations. This means that other individuals and organisations will sometimes have access to personal information held by SHPING and may use it on SHPING’s behalf. SHPING require its service providers to respect the confidentiality of information that they handle on SHPING’s behalf, and not to keep this information any longer than required for the performance of services to SHPING or use it for unauthorised purposes.


SHPING may sometimes use cookie technology to provide information and services to website visitors. Cookies are pieces of information that a website transfers to Your computer’s hard disk for record keeping purposes and are a necessary part of facilitating online transactions. Most web browsers are set to accept cookies. Cookies are useful to determine overall traffic patterns through SHPING’s website.

If You do not wish to receive any cookies You may set Your browser to refuse cookies. This may mean You will not be able to take full advantage of the services on the SHPING website.


Please note that this site and information collected by SHPING may be hosted on computer servers outside of your home country. Therefore, Your information may be processed and stored in a jurisdiction other than Your home country. As a result, depending on the applicable law, foreign governments, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your information through laws applicable in the relevant jurisdiction. Your use of this site or the App or Services or Your submission of any personal information to SHPING will constitute Your consent to the transfer of your personal information outside of Your home country, which may provide for different data protection rules than in Your country.

However, this does not change any of SHPING’s commitments to safeguard Your privacy and Your personal information.


If at any time You want to know exactly what personal information SHPING hold about You, You are welcome to request access to Your record. Please contact SHPING as set out below. SHPING will endeavour to make any personal information held by SHPING about You available as soon as practicable following Your request.

If at any time You wish to change personal information that is inaccurate or out of date, please let SHPING know and SHPING will amend SHPING records. If You wish to have Your personal information deleted, please let SHPING know and SHPING will take all reasonable steps to delete it unless SHPING need to keep it for legal reasons.


SHPING endeavour to take all reasonable steps to keep secure any information which SHPING hold about You, and to keep this information accurate and up to date where possible.

Your information is stored on secure servers that are protected in controlled facilities. SHPING require SHPING employees and data processors to respect the confidentiality of any personal information held by SHPING.


SHPING may provide links to websites outside of SHPING’s website. These linked sites are not under SHPING’s control, and SHPING is not responsible for the conduct of companies linked to SHPING’s website. Before disclosing Your personal information on any other website, SHPING advise You to examine the terms and conditions of those websites including their privacy policy. SHPING cannot except any responsibility for the way that third party sites, such as social networking sites, use or disclose Your personal information that You provide to them.


For the purposes of using SHPING Services, You may be required to set up an account on the SHPING website and You may be supplied with a user name and password. You are responsible for the security of Your password and log-in information. You must take responsibility to ensure the confidentiality of this information.


SHPING are committed to providing the best customer experience and will continue to evolve to meet SHPING’s customer’s needs. Because of this, from time to time, SHPING policies will be reviewed and may be revised. SHPING reserve the right to change this Privacy Policy at any time and notify You by posting an updated version of the policy on the SHPING website. The amended Privacy Policy will apply whether or not SHPING have given You specific notice of any change. SHPING therefore recommend You check SHPING’s Privacy Policy from time to time.


If SHPING become aware of any ongoing concerns or problems concerning SHPING privacy practices, SHPING will take these issues seriously and work to address these concerns. If You have any further queries relating to SHPING’s Privacy Policy, or You have a problem, query or complaint, please email SHPING at or contact SHPING customer service team on 03 99244405 for Australia and +61399244405 for overseas callers.