There is a new , cross generational shopping category “The Household Enthusiast” that carries the bulk of buying power within a household. This category of shopper is made up of Millennials and Generation X. They are spouses and/or parents who have the final say on purchases within their home.
of those surveyed said that additional product information inspires more trust in a given brand
of those surveyed said that they seek out positive peer reviews.
of shoppers are willing to walk away from a purchase if they don’t like the brand’s values or social responsibility
Ultimate guide to the Household Enthusiast by Retail Me Not
Influence purchase decisions in-store to optimise sales. While it’s not scalable to assign shopping assistant to help each of your consumers understand your products while they shop, Shping acts as one and turns in-store product inquiries into sales allowing you to best showcase your product to convert sales.
Wouldn't it be great to know everyone who buys your product, now imagine getting to know those who did not go on to purchase your product. Shping can help you reach those consumers that are looking to make a purchase in your category at the critical point of purchase.
Build an audience
Every time a consumer scans one of your products they become part of your Shping App audience. That’s right Shping allows you to build an audience through your best asset, your product.
We at Shping believe every product has a story to tell. Allow consumers to discover everything there is to know about your product through a simple scan of your barcode whilst they are in-store shopping.
Personalised Lifecycle marketing
Every customer is different and being able to communicate with each customer in a personalised way is critical for success. Shping has a number of lifecycle marketing tools to nurture each of your customers long after the initial scan of the barcode. From personalised rewards, trigger based push notifications and advanced in app experiences and Shping has a number of ways to deliver and retain long term customers.
Use blockchain rewards token Shping to reward your customers for every action and engagement with your product, whether they are writing reviews, watching branded videos or following your social pages. Every action rewards your customer and influences their buying decision.
Competitions and Loyalty Programs
Shping app allows brands to run in zero-party data in app experiences competitions, run cash back promotions, register product warranties and even invite people to your loyalty program.
Merging offline & online visibility
Most brands are now re-targeting consumers that have visited their website. This is a successful digital strategy, but isn’t anything new. But now with Shping brands are able to re-target consumers that have been interacting with their products in-store with highly targeted and personalised online ads.
Want to know how many product scans turned into sales? Easy! The Shping app incentivises consumers to scan in their purchase receipts for extra blockchain rewards. Our AI driven image recognition technology then records all of the information and populates the information in your dashboard for you to review.
Advanced Reporting & Insights
Shping gives you the ability to make data driven marketing and in-store execution decisions in real time. Uncover actionable insights about shopper behaviour in brick and mortar retail sites about your products faster than ever before with Shping’s analytics dashboard.
Take control over your entire supply chain
Shping end to end track and trace platform allows you to monitor the complete chain of custody for each product in your supply chain. Identify exactly where products are scanned by your clients to ensure distributors aren’t shipping to another country without your brand’s consent.
Verify Authenticity & Provenance
To meet growing consumer demand for transparency around the supply chain, Shping enables the consumer to easily verify authenticity of a product and track the product’s journey to the store using a combination of global traceability standards and cutting edge blockchain ledger. We can even show the temperature throughout a products journey for perishable items
Manage Product Recalls
Alert your customers instantly through the Shping App about product recalls. Manage risk to consumers and minimise the damage to your brand. Through the simple click of a button in Shping all relevant parties along the supply chain will be notified of a recall, including customers.