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About Shping

What we do

The Shping platform began its journey as a startup called Authenticateit.
Our prime focus was to develop a scalable brand protection solution for businesses of all sizes. During the development stage, we experimented with a number of pilots in various industry sectors. This included: clothing, footwear, dairy and luxury goods.

From a specific problem, our vision.

Shping started its life as the Authenticateit platform in 2012. Concerned about the growing threat of counterfeit and unsafe products entering legitimate retail situations, Shping's founders developed a robust ecosystem that helped organisations to verify the authenticity of products through the supply chain, all the way through to the point of purchase.

Powering smarter, safer shopping choices.

Today, Shping has evolved into a powerful, all-round brand protection, marketing and consumer engagement platform. Shping is fuelled by product information supplied by brands, retailers, government institutions, certification agencies, customs, product recall portals and GS1 from Shping's Global Product Database - growing to become the largest of its kind in the world.

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